싱글족 사회이슈,싱글족 제품,싱글족 정의및 특성 사례,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 다운로드 VG
- ceden320
- 2020년 12월 13일
- 1분 분량
싱글족 사회이슈,싱글족 제품,싱글족 정의및 특성 사례,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p 다운로드
싱글족 사회이슈,싱글족 제품,싱글족 정의및 특성 사례,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
싱글족 사회이슈,싱글족 제품,싱글족 정의및 특성 사례,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
일석이조
Know Thy Consumers
INDEX
1. Introduction
2. Who
Segmenting & Targeting
Our Product & Service
3. What
Positioning Map
4. How
Place Strategy
Promotion Strategy
CHAPTER 01``
[
Intro
]
Nowadays, the single-life has became a
“
”
mainstream !
CHAPTER 02``
[
Who
(Segmenting)
]
‘Segmenting ’
Who-Segmenting
3039세대
They
Watch Drama, TV show
Interested in household items
and electronic appliances
제품
3039여
Cosmetics
78.4%
Smartphone
73.9%
Clothes
73.7%
Confectionery
73.4%
Household items
72.3%
3039’s Interest Level of Product
Higher education
Consumption trend related with individuality and taste
Concern reasonable price and trendy shopping
Like enjoying their life
CHAPTER 02``
[
Who
(Targeting)
]
Who are the ‘Single Families’
Who-Targeting
Economic power
Ability to use digital media
Individualism
Preference to freedom and ideals
alone
lonely
friendless
solitary
solo
They are
Mostly, 20~40’ single
Why we choose ‘Single Families’
Who-Targeting
They are satisfied at their life because there is no intervention !
출처: 2010 매일경제신문
Cocooning
Why we choose ‘Single Families’
Who-Targeting
Single’s Consumption Trend
They consume for their own life,
and they consume than save the money!
“
”
Present-Oriented
Early adaptor
& Leader of fashion(유행)
Preference
to single product
1
2
4
3
Why we choose ‘Single Families’
Who-Targeting
“ The Single Fams ”
form as much as
of the total population of Korea.
one-fourth
The consumption proportion of singles
will more and more increase.
The consumption proportion of singles
will catch up with some kind of familes.
Bluesumer!
Blue+Consumer
CHAPTER 03``
[
What
Product&Service
]
What is the ‘Need ’ of our target
What-Product&Service
They want
M
[문서정보]
문서분량 : 28 Page
파일종류 : PPTX 파일
자료제목 : 싱글족 사회이슈,싱글족 제품,싱글족 정의및 특성 사례,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
파일이름 : 싱글족 사회이슈,싱글족 제품,싱글족 정의및 특성 사례,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx
키워드 : 싱글족,사회이슈,제품,정의및,특성,사례,브랜드마케팅,서비스마케팅,글로벌경영,사례분석
자료No(pk) : 16211896
Comments